MOQ Feasibility Calculator
Is your minimum order quantity achievable? Map MOQ against projected sell-through, required wholesale price, and runway to break even. Know your negotiation floor before you sit down with the supplier.
Can you actually move it?
Is your minimum order quantity achievable? Map MOQ against projected sell-through, required wholesale price, and runway to break even. Know your negotiation floor before you sit down with the supplier.
How to read it
- Months to sell through = MOQ / projected monthly sales. Under 12 months is comfortable, 12 to 18 is stretched, beyond 18 is risky.
- Minimum WS price for your target margin = unit COGS / (1 - target margin).
- MOQ scenarios compare the full MOQ, half the MOQ at the higher unit cost, and 150% of the MOQ at a lower unit cost.
- Break-even sell-through = MOQ investment / wholesale price / MOQ: the share you must sell to recover the cash. Up to 80% is feasible; beyond that is risky.
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