New Account Acquisition Calculator

What does it actually cost to open a new wholesale account? Model prospecting, outreach, sampling, trade shows, and sales time to get your true cost per acquired account.

Free to useCalculator
Prospecting & Outreach
CRM, email, data providers
Conversion Funnel
Sampling & Onboarding
Cost of each sample unit sent
Payback
The original assumed $12,000
The original assumed 50%

What it takes to land a wholesale door

What does it actually cost to open a new wholesale account? Model prospecting, outreach, sampling, trade shows, and sales time to get your true cost per acquired account.

How CAC is calculated

  • Fixed monthly cost = prospecting hours x hourly cost + outreach tools + trade show cost x shows per year / 12.
  • Accounts opened per month = contacted x meeting rate x trial rate x close rate.
  • CAC = fixed monthly cost / accounts opened + sampling and onboarding per account.
  • Payback = CAC / year-1 gross margin per account x 12 months. Under 12 months is healthy.

The tools are free. QVINTA does the work.

QVINTA finds the shops that fit your brand, picks the product each one is missing and drafts the pitch, every week. Soon open for beta testing.