New Product Launch Announcement Template

Template Series · 12

New Product Launch Announcement

Product Launch

Sales Communication

From

________________

To

________________

Date

________________

Version

1.0

01Product Introduction

1.1. AnnouncementWe are pleased to introduce ________________ to the ________________ line. This addition is available for wholesale ordering effective ________________.

1.2. Product Description________________

1.3. Why We Made ItProvide a short, honest rationale here. Buyers want to know what gap this fills and why it will sell in their store. Avoid marketing language. Write for the buyer, not the consumer.

02Commercial Details

2.1. PricingWholesale Price: $______ Suggested Retail: $______ Keystone Margin: ______%

Opening Order Minimum (this SKU): ______ units Reorder Minimum: ______ units

2.2. Product SpecificationsSKU: ________________

Dimensions: ________________ Weight: ________________

Materials: ________________

Country of Origin: ________________ HS Code: ________________

2.3. Lead Time & AvailabilityIn-Stock Availability: ________________

Lead Time for Reorders: ______ weeks Seasonal / Core: ☐ Core ☐ Seasonal ☐ Limited

03Sell-Through Support

3.1. Assets Available☐ Hi-res product photography ☐ Lifestyle photography ☐ Brand story copy ☐ Social content ☐ Sell sheet

Asset download link: ________________

3.2. Display & Merchandising☐ Display unit available ☐ Counter card available ☐ Shelf talker available

Recommended display: ________________

3.3. Launch PromotionIntroductory offer (if applicable): ________________

Promotion valid until: ________________

04How to Order

4.1. OrderingPlace orders via: ☐ Faire ☐ Abound ☐ Direct . ________________ ☐ Your account rep

For questions contact: ________________ at ________________