Retail Sell-Through Estimator
Forecast sell-through across your retail accounts to predict reorders and revenue. Model by velocity tier and reorder behavior to produce a forward revenue estimate and see the inventory still sitting on shelves.
Sell-through by tier
| Tier | Units placed | Sell-through | Units sold |
|---|---|---|---|
| A | 306 | 85.0% | 260 |
| B | 842 | 60.0% | 505 |
| C | 383 | 35.0% | 134 |
How the estimate works
- Placement: accounts times units per account, split across tiers A, B and C by your account mix.
- Sell-through: each tier's units times its sell-through rate; blended sell-through is total sold over total placed.
- Reorders: only tier A accounts are modeled as reordering. Reordering accounts times units per account times reorder size, at wholesale price.
- Inventory risk: unsold units valued at your COGS share of the wholesale price.
Initial revenue counts every placed unit, because the retailer pays for the opening order whatever sells. Units still on shelves are the risk: they slow reorders and can come back as returns or markdown requests.
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