Retail Sell-Through Estimator

Forecast sell-through across your retail accounts to predict reorders and revenue. Model by velocity tier and reorder behavior to produce a forward revenue estimate and see the inventory still sitting on shelves.

Free to useCalculator
Account Base
Velocity Tier Mix
Expected 80%+ sell-through in 90 days. Tier shares should add up to 100%.
Expected 50 to 80% sell-through in 90 days
Expected under 50% sell-through
Reorder Assumptions
% of fast accounts that reorder
Used to value unsold units. The original tool assumed 42%.

Sell-through by tier

TierUnits placedSell-throughUnits sold
A30685.0%260
B84260.0%505
C38335.0%134

How the estimate works

  • Placement: accounts times units per account, split across tiers A, B and C by your account mix.
  • Sell-through: each tier's units times its sell-through rate; blended sell-through is total sold over total placed.
  • Reorders: only tier A accounts are modeled as reordering. Reordering accounts times units per account times reorder size, at wholesale price.
  • Inventory risk: unsold units valued at your COGS share of the wholesale price.
Note

Initial revenue counts every placed unit, because the retailer pays for the opening order whatever sells. Units still on shelves are the risk: they slow reorders and can come back as returns or markdown requests.

The tools are free. QVINTA does the work.

QVINTA finds the shops that fit your brand, picks the product each one is missing and drafts the pitch, every week. Soon open for beta testing.