Distributor vs Direct Sales Calculator
Compare the net margin of selling through a distributor versus building a direct sales team. Model the true economics of each channel.
The margin and control trade-off
Compare the net margin of selling through a distributor versus building a direct sales team. Model the true economics of each channel.
How each route is costed
- Distributor net per unit = distributor price - COGS - annual compliance and admin / units - market development fund (% of distributor revenue).
- Direct net per unit = direct price - COGS - freight - (sales travel + local marketing) / units - compliance and duties / units - (bad debt + FX hedging) x direct price.
- Net margin is net per unit over each route's own selling price. Compare the annual net figures too: a higher margin on a higher price is not the same as more profit.
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