International Distribution Margin Calculator
Model distributor margin, landed cost, and net brand margin across international markets. Understand what it really costs to go global.
The international margin stack
Model distributor margin, landed cost, and net brand margin across international markets. Understand what it really costs to go global.
How the stack is built
- Landed cost = ex-works / FOB + freight + duty (% of ex-works) + customs, broker and local delivery, plus an FX buffer on that total.
- Importer sell price = landed cost / (1 - importer margin).
- Distributor sell price = importer sell price x (1 + distributor markup).
- Implied retail price = distributor sell price x (1 + retailer markup). Keystone is 100%.
- Compare the implied retail price with your target consumer price. If it is higher, a layer has to give.
Keep going
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