Product Seeding & PR Gifting ROI Calculator
Quantify the return on editorial gifting and press seeding. Tracks product cost, outreach cost, coverage achieved, earned media value, and any direct revenue attributed to PR activity.
How the calculation works
- Investment: units gifted times (COGS + packaging + postage), plus agency or freelancer fees and internal time.
- Impressions: press placements times average audience per placement.
- Earned media value: impressions divided by 1,000, times the comparable ad CPM, times a quality score (1.0 for a standard placement, up to 2.0 for top-tier titles).
- Direct return: attributed orders times average order value gives revenue; your gross margin on that revenue is the direct cash return.
- Total value: earned media value plus gross margin from attributed orders.
The tool grades EMV per dollar invested as strong at 10x or more and fair from 5x. EMV is an advertising equivalent, not cash: judge a gifting program on both numbers, and track attributed orders with codes or links per placement.
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The tools are free. QVINTA does the work.
QVINTA finds the shops that fit your brand, picks the product each one is missing and drafts the pitch, every week. Soon open for beta testing.