Trade Catalogue ROI Calculator
Justify the investment in a seasonal trade catalogue or lookbook. Track production and distribution cost, response and conversion from catalogue recipients, average opening order, and the return on the full spend.
How the return is calculated
- Cost: design and photography, plus print cost per copy times copies, plus mailing.
- Response: recipients times response rate gives inquiries; inquiries times the order rate gives new accounts (both rounded).
- Return: new accounts times average opening order is revenue; your gross margin on it, minus total cost, is the net return.
- Break-even: total cost divided by the margin on one opening order gives the accounts you need.
Only opening orders are counted. Accounts that reorder make the real return larger; pair this with an account lifetime value view before cutting a catalogue that runs below break-even on first orders.
Keep going
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The tools are free. QVINTA does the work.
QVINTA finds the shops that fit your brand, picks the product each one is missing and drafts the pitch, every week. Soon open for beta testing.