Rep vs Direct vs Marketplace Calculator
Side-by-side net revenue comparison across three wholesale channel structures on the same revenue base. Quantify the true cost of each go-to-market model after all fees, commissions and overhead.
Full channel comparison (best first)
| Channel | Fee % | Fees | Net revenue | vs best |
|---|---|---|---|---|
| Direct wholesale | 8.5% | $17,000 | $183,000 | $0 |
| Marketplace | 20.5% | $41,040 | $158,960 | −$24,040 |
| Sales rep | 22.0% | $44,000 | $156,000 | −$27,000 |
How each channel is costed
- Sales rep: commission plus co-op fund as a share of gross revenue, plus the monthly draw times 12.
- Direct wholesale: AR and collections cost, internal sales overhead and payment processing, each as a share of gross revenue.
- Marketplace: commission and ad spend on gross revenue, plus processing on order value and shipping (orders = gross revenue / average order value).
All three channels are run on the same gross revenue base so the comparison isolates cost. In practice each channel reaches different accounts at different volumes; use the fee rates here alongside your own reach estimates.
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