Wholesale Price Builder
Set the right wholesale price for every channel you operate: direct, Faire, key accounts, sales rep and international. The floor price auto-computes the minimum wholesale price that hits your target margin across all active channels.
Net margin by channel
| Channel | Cost % | Net per unit | Margin |
|---|---|---|---|
| Direct wholesale | 7.6% | $18.49 | 43.9% |
Floor price by channel
| Channel | Floor WS |
|---|---|
| Direct wholesale | $22.82 |
The keystone check
US market standard: wholesale price x 2 is the minimum viable MSRP (keystone).
| MSRP multiple | Reading |
|---|---|
| Under 2.0x | Below keystone. Retailers won't carry or will lose money. |
| 2.0 to 2.2x | Standard US keystone. Tight for specialty retail. |
| 2.2 to 2.5x | Healthy balance. Retailer can absorb markdowns, brand position solid. |
| Over 2.5x | High multiple. Retailer happy, but your WS price may be too low (leaving margin on the table). |
How channel margins are calculated
- Margin by channel is (net per unit minus landed cost) divided by the wholesale price, so every channel is compared on the same base.
- Direct: overhead and AR cost, plus free shipping on the estimated share of orders above your threshold, spread per unit.
- Faire: 15% commission on new and repeat orders (0% on Faire Direct), a $10 fee per new-retailer order, and processing at your payout speed on product plus average shipping, plus $0.30 per order.
- Key accounts: tier discount off WS, the cost of carrying net terms at your capital rate, and free shipping where offered.
- Sales rep: commission on the WS price. Distributor: distributor discount, then international freight and duty per unit.
- Floor price: for each active channel, the WS price where margin equals your target; the highest one sets the floor.
If channel costs plus your target margin reach 100% in any channel, no wholesale price can hit the target there; the floor then reads as unreachable.
Keep going
Retailer Margin Calculator
See the math from your retail buyer's side: gross margin, GMROI, and planned vs realized margin after markdowns and shrink. Understand how your wholesale pricing affects their business case.
Channels and marketplaces · InteractiveCalculatorLanded Cost and Margin Calculator
Model your true unit economics from factory floor to 3PL dock. Up to 3 manufacturers with price-break tiers, full tariff stack (MFN + S.122 + S.301 + AD/CVD), packaging, 3PL receiving, and fixed cost amortization against live wholesale and retail gross margin.
Channels and marketplaces · InteractiveCalculatorMAP and MSRP Policy Calculator
Track retailer compliance against your MAP policy. Quantify revenue at risk, measure violation depth, and determine the right enforcement action based on severity.
Pricing and margins · InteractiveCalculatorVolume Discount Break-Even Calculator
Model up to 4 discount tiers, find the order quantity where each step-down breaks even, and see the revenue and margin impact of your wholesale discount ladder.
Pricing and margins · InteractiveGuideHow to Price Your Wholesale Products
Build wholesale prices from landed cost up. Margin stack, channel costs, price tiers, and the five mistakes that kill margins.
Pricing and margins · 15 min read
The tools are free. QVINTA does the work.
QVINTA finds the shops that fit your brand, picks the product each one is missing and drafts the pitch, every week. Soon open for beta testing.