Price Increase Letter to Retailers

Template Series · 08

Price Increase Letter to Retailers

Price Increase Notice

Operational Communication

From

________________

To

________________

Date

________________

Version

1.0

01Context & Rationale

1.1. BackgroundAs of ________________, ________________ will implement a wholesale price adjustment across its full product line. This communication outlines the adjustment, its rationale, and the timeline for implementation.

1.2. DriversThis adjustment reflects sustained increases in: landed cost (freight, import duties, and Section 301 tariff exposure), manufacturing inputs (materials, energy, labor), and logistics and compliance costs. These factors have compressed margins below sustainable operating thresholds.

02New Pricing

2.1. Price ChangeNew wholesale pricing will represent an average increase of ______% across the line. A revised price list is attached. Certain categories may reflect a higher or lower adjustment depending on cost exposure.

2.2. Effective DateNew pricing is effective on orders placed on or after ________________. Orders received before this date will be honored at current pricing, subject to inventory availability.

2.3. MSRP GuidanceSuggested retail prices have been updated proportionally to protect your standard keystone margin. Updated MSRP guidance is included in the attached price list.

03Continuity & Support

3.1. Our Commitment________________ remains committed to the quality, lead times, and service levels your business depends on. This adjustment is a necessary step to maintain that standard.

3.2. Stocking OrdersWe welcome pre-adjustment stocking orders placed before ________________ at current pricing. Minimum order quantity for pre-adjustment orders: ______ units.

3.3. Key Account SupportIf you are a key account with existing seasonal or program commitments, please contact your account manager at ________________ to discuss your specific situation before this letter is actioned.

04Next Steps

4.1. Required ActionPlease review the attached revised price list and confirm receipt of this notice by ________________. No action is required to continue your account in good standing. Continued orders after the effective date constitute acceptance of updated pricing.

4.2. QuestionsWe are happy to discuss this change directly. Please contact ________________ at ________________. We will aim to respond within 2 business days.